Annual Giving Officer

Las Cruces, NM

Position Classification Title: Annual Giving Officer

FLSA Status: Exempt

Salary: $65,000-$85,000 annually

About Us:

The New Mexico State University Foundation invites you to apply to join our diverse, dynamic, and welcoming team in Las Cruces, NM. The NMSU Foundation seeks to provide the pinnacle career experience for each member of our team. The Foundation is seeking talented individuals who are passionate about the mission of NMSU and committed to a continual pursuit of excellence. We build strong relationships with alumni, supporters, NMSU partners, and each other, while personifying our core values of integrity, teamwork, stewardship, innovation, and fun.

We offer a highly competitive salary including incentive compensation, an industry-leading benefits package, and a fun and fulfilling work environment. Qualified individuals with a high level of energy who are looking for a work environment that nurtures vision, performance, productivity, superior quality, and unsurpassed integrity are encouraged to apply for this career opportunity.

Job Summary:

Implements and administers comprehensive donor acquisition and donor retention activities to cultivate new philanthropy opportunities and build the annual giving pipeline for the NMSU Foundation. Facilitates omni-channel marketing appeals utilizing multiple channels, providing an analysis of audience segmentation and donor giving data to inform strategies. Demonstrates accountability, responsiveness, and professional rapport with internal stakeholders, serving all units and constituencies, as well as external entities, including daily contact with donors and vendors. Develops and executes the annual giving solicitation strategy in alignment with the Foundation’s strategic priorities. May collaboratively manage a comprehensive annual giving program, including direct mail, digital campaigns, giving webpages, parent fundraising, and employee/retiree campaign. May manage a portfolio of high-level annual fund prospects.

Essential Functions:

• Identifies, researches, and analyzes audience data to determine targeted queries for segmentation based on giving history, affinity, preferential channels, and demographics.

• Oversees data management of all annual giving appeals, including preparing and submitting data requests, vetting and finalizing audience segments, and providing direction on additional segmentation to meet acquisition and retention goals.

• Contributes to strategic direction for all production-related areas of annual giving across multiple direct marketing channels. Works with all constituencies to manage production scheduling, manages working relationships with outside vendors, monitors production calendar and prepares and manages progress reporting.

• May be responsible for writing appeals, creating, and distributing emails, text messages or other communications to targeted donors to cultivate new philanthropy opportunities.

• Assists in the development of marketing plans, graphics, digital campaigns, and other materials for distribution.

• May assist in coordinating the production of materials to include content/style editing, designing, and/or copy writing in support of campaigns.

• May serve as liaison with external vendors and project managers, gift processing and records to ensure accuracy of pledges and gifts through the annual giving program.

• Uncovers, troubleshoots, and resolves payment discrepancies, contacts donors and reconciles challenging and complex issues.

• Oversees, advises, and audits complex data pulls and manages pledge payment fulfillment program via texting, email, and direct mail channels.

• Provides knowledge base and guidance to Student Call Center. Creates, updates, and maintains Call Center hiring tracker and administers new caller onboarding policies. May manage and audit student timekeeping for the Call Center by reconciling and approving timecards for payment.

• Oversees recurring payment program to include monitoring credit card declinations; attempts to secure updated information and retain donor gifts; serves as primary contact for donor once scheduled payments end; and guides current donors to renew recurring payment processes.

• Communicates with all constituencies regarding annual gifts made via all channels and provides reports on appeal results. Works with gift processing to analyze and determine accuracy of data and giving records and report payroll deductions.

• Manages annual giving email and voicemail, determines delegation of requests for constituencies, and serves as a frontline donor specialist to answer donor queries, requests, and concerns.

• Monitors, balances and reconciles annual giving departmental budget. Tracks and analyzes return on investment for departmental projects and assists with the preparation of the budget. Tracks inventory of direct mail related supplies and prepares new orders.

• Develop strategy, preparation of proposals and materials, solicitation, closing and stewardship, including written documentation for accurate gift recording and use, acknowledgements, and reporting.

• Manage relationships through face-to-face visits and on-going communication with assigned prospects, donors, and volunteers.

• Assist in the development of short and long-range plans for conducting an annual giving program, parent program, employee and retiree program, and reunion-giving program, including developing strategy for direct mail, email, and social marketing.

• Identify new sources of support for annual giving; work with fundraising staff to coordinate the solicitation of new prospects and the upgrade of current donors who have the potential to increase their giving.

• Contribute to strategic fundraising plans for leadership annual giving donors and reunion prospects focusing on high ROI segments.

• Participate in a broad range of events on and off campus having a strategic impact on the success of the annual giving and individual prospect relationships.

• Solicit annual gifts from an active portfolio of select donors and prospects.

• Ensure the integrity of information in the donor database is relevant to assigned prospects, including visit reports, stages, strategies, and tasks.

• Must be willing and able to travel regionally and nationally.

Minimum Required Education, Knowledge, Experience & Certification/License:

• Bachelor's degree in Communications, Business, Nonprofit Management, or a related field.

• No previous work experience required.

• An energetic, well-grounded, innovative, service-oriented personality and calculated risk taker with a bias for action, a record of setting and surpassing objectives, and the proven “can do” attitude and drive to execute strategies and produce results beyond expectations.

• Knowledge of all aspects of fundraising, particularly related to Annual Giving donor acquisition and retention.

• Excellent interpersonal skills, oral and written communication skills, strong organizational skills, program management, and negotiating.

• Excellent computer skills required with knowledge of Microsoft Office Suite.

• Knowledge of the principles and techniques of prospect research.

• Knowledge of the ethics statement of the Association of Professional Researchers for Advancement (APRA).

• Competencies include relationship mastery, donor focus, tenacity, credibility, entrepreneurial spirit, strategic thinking, mission driven.

• Skill in making independent and creative decisions.

• Skill in communicating effectively both written and oral.

• Ability to summarize research data and write in-depth reports.

• Ability to maintain confidentiality.